Policy brief
Policy brief
Protecting Youth from Emerging Products
Guidance for responding to new nicotine and tobacco products that target or appeal to young people.
Protect young people from tobacco and nicotine industry tactics
The tobacco and nicotine industries use product design, marketing, sponsorship and digital tactics to build influence with young people. GGTC supports governments, advocates and youth partners with evidence, policy guidance and tools to prevent industry tactics from undermining public health and youth protection.
What this area covers
Emerging products
Youth marketing
Digital targeting
Youth advocacy
Policy Basis
WHO FCTC Article 16 supports measures restricting sales to and by minors, while Article 13 addresses tobacco advertising, promotion and sponsorship. This priority also draws on Article 5.3, COP decisions and guidance on emerging products, digital marketing and youth protection.
Flagship resources for policy implementation
Factsheet
Factsheet
Industry Tactics Targeting Young People
Evidence on product design, marketing, digital promotion and other tactics used to recruit younger consumers.
Tool
Tool
Youth Advocacy Resource
Materials that support youth advocates and partners in countering tobacco and nicotine industry tactics.
Global resource
Global resource
Emerging Products Policy Tracker
A practical reference for tracking policy responses to emerging tobacco and nicotine products.
Latest resources
Protecting Youth from Emerging Products
Guidance for responding to new nicotine and tobacco products that target or appeal to young people.
Industry Tactics Targeting Young People
Evidence on product design, marketing, digital promotion and other tactics used to recruit younger consumers.
Youth Advocacy Resource
Materials that support youth advocates and partners in countering tobacco and nicotine industry tactics.
Explore more evidence on tobacco industry interference
Access the complete collection of country data, evidence and specialist resources through the Global Tobacco Industry Interference Index produced by GGTC.