Tackling the single greatest obstacle to tobacco control implementation: tobacco industry interference.

Protect tobacco-control policymaking from industry influence through evidence, safeguards and practical support.

Advance liability, cost recovery and other accountability mechanisms that make the industry liable for harm and public costs.

Counter industry tactics, products, marketing and manipulative narratives that recruit a new generation into addiction.

Address tobacco-related environmental harms, including through its tobacco product waste and toxic plastic pollution, while protecting environmental policymaking from industry influence, greenwashing, and making it pay for the harms.